What You Need to Know About CASL

Canada’s Anti-Spam Legislation (CASL), introduced in 2014 and continuously enforced today, applies to all forms of commercial electronic messages (CEMs) sent to people in Canada. This includes emails, text messages, WhatsApp messages, and communications sent through social platforms such as LinkedIn or Facebook.

CASL was established to protect Canadians from spam, phishing, online fraud, and harmful digital content. Any organization contacting Canadian individuals or businesses must follow the rules set out under this law.

MSInfoworld is committed to full CASL compliance across all marketing and communication activities.

Who Must Comply With CASL

Any business or individual sending CEMs to recipients in Canada must follow CASL guidelines, including organizations located outside Canada.

CEMs include messages containing:
• Promotions or offers
• Invitations to events or webinars
• Business opportunities
• Product or service information
• Lead generation or nurturing messages

If your audience includes Canadian subscribers, CASL compliance is mandatory.

1. Consent Requirements Under CASL

CASL recognizes two valid types of consent Express consent and Implied consent. Both allow communication, but express consent is stronger and preferred.

Express Consent (Recommended)

Express consent is when a person clearly agrees to receive marketing communications. It must involve an intentional, positive action.

Examples include:
• Checking a subscription box on a signup form
• Filling out a registration form online
• Opting in at an event or webinar
• Dropping a business card with clear notice of receiving emails
• Checking a box during checkout that grants email permission

Express consent does not expire unless withdrawn.

Implied Consent

Implied consent is permitted under specific conditions and is time-limited.
It is valid when:

• A purchase is made (valid for 24 months)
• Someone downloads a resource or requests information (valid for 6 months)
• A business card is exchanged without conditions prohibiting contact
• A publicly listed work email is used for role-related outreach

Implied consent must eventually be converted into express consent.

2. Record-Keeping Requirements

To remain compliant, MSInfoworld maintains detailed records of:

• How and when we obtained consent
• The exact form or method used to collect consent
• Timestamps, IP addresses, and source data
• Unsubscribe actions and dates
• Expiry timelines for implied consent

Maintaining strong documentation helps confirm compliance during audits or investigations.

3. Exemptions From CASL

Some types of messages are not considered CEMs and do not require CASL compliance:

• Customer service responses
• Transactional emails such as invoices, receipts, or shipping notices
• Warranty, safety, recall, or legal notices
• Password resets and security alerts
• Surveys or market research with no promotional content
• Messages from charities or political organizations that are non-commercial

If a message contains ANY promotional intent, CASL rules apply.

How MSInfoworld Ensures CASL Compliance

MSInfoworld follows a strict compliance framework to meet CASL requirements:

• Every signup or form includes a clear opt-in checkbox
• We clearly state why we collect consent
• All messages include MSInfoworld’s identity and contact details
• Every CEM contains a visible and functional unsubscribe link
• Unsubscribe requests are processed immediately
• Consent history and unsubscribe records are securely stored
• We never send CEMs without valid consent
• Regular compliance reviews are conducted internally

Your Rights Under CASL

Canadian recipients have the right to:

• Know why their information is being collected
• Withdraw consent at any time
• Unsubscribe from marketing instantly
• Request access to or correction of their contact data

All withdrawal and update requests are honored promptly.

Contact Us

If you have any questions regarding this CASL Policy or how MSInfoworld handles consent and digital communications, please reach us at: privacy@msinfoworld.com