In today’s world, data and analytics are indispensable to organizations. Those
who successfully generate business value from their data will outperform their
peers. An Aberdeen survey saw organizations who implemented a modern data
lake analytics platform outperform similar companies by 9% in organic revenue
growth. These leaders were able to perform new types of analytics like machine
learning over data sources such as log files, data from clickstreams, social
media, and internet-connected devices stored in the data lake.
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