Most sales leaders are interested in one business
goal: Hitting their numbers.
More tactical sales leaders may point to
different solutions, such as:
1 better “engagement”… but this remains elusive, it’s even hard to define
2 delivering the right message to the right person… but they still can’t do this easily
3 360 customer views… but it’s harder than ever, because of more data and more channels
4 sales rep productivity… sales leaders have invested in productivity apps for decades, but has it helped?
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