Companies today must understand their financials on a true unit economics basis in order to succeed. Potential investors want to see and understand the financial health of the business. This scrutiny is especially true for software companies today, since the expectations have risen for cloud-based software. Simply having strong revenue growth isn’t enough. Investors (and operators) are painfully realizing that not all revenue is created equal and some companies are much better at becoming highly profitable than others.

In this guide, Only CFO discusses how finance leaders need to truly understand the business in order to make financial dashboards that will make an impact on the business. Get your data in order, understand the business, and then build financial dashboards that will help drive successful business outcomes.