In the last few years, marketers have learned they must be flexible and able to pivot when things change. But more than one-third of marketers surveyed say that adapting to circumstances as they arise is still one of their top marketing challenges. What’s more, their buyers’ baseline expectation is a personalized and enjoyable experience. It’s now a balancing act. Marketers must balance their customers’ desires against their need for agility and adaptability.
The good news? The data and technology needed for these exceptional experiences are becoming more accessible.
Research firm Ascend2 & Oracle interviewed over 800 marketing professionals to learn how they plan to face these challenges.
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