Making Sense of ROI and Marketing Attribution

Marketers today need to show the impact their campaigns, content, and events have on the bottom line. Measuring results involves looking at two key concepts: ROI and attribution. ROI refers to “return on investment,” whether it’s a gain or loss. Attribution identifies user actions that led to a desired outcome, such as which touchpoint resulted in a conversion. 

Check out our expert guide to learn how to:
 • Know when to look at ROI and when to look at attribution
 • Set goals for your marketing efforts
 • Track your success and show what your marketing made possible

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