Every time technology takes a leap forward, B2B marketing and sales strategies evolve right alongside it — it’s a two way street. At the heart of this relationship? Data. Lots of it. And if you’ve been in the trenches of B2B marketing lately, you’ve probably noticed one particular data strategy stealing the spotlight: the powerful combination of intent data and account-based marketing (ABM). This pairing isn’t just another industry buzzword — it’s fundamentally changing how successful teams identify and engage their best prospects.